Fashion Case Study

Women’s Denim Brand

Strategic Digital Activation:

An innovative approach to conversion rate optimization transcending beyond the ad creative, optimizing for the post-ad click experience from first interaction.

  • 140% Increase in web sessions with 45% increase in Desktop sessions.

  • Grew Email Subscribers by 50% in 12 months and SMS subscribers 47% in 6 months.

  • Over 90% sales growth maintaining a minimum 1% conversion rate

Content Marketing Directive

Bridging the gap between marketing objectives and compelling visual execution, ensuring that every piece of content is not only creative but also aligned with business goals.

From Vision To ROI.

By implementing an innovative approach to conversion rate optimization - the [BLANKNYC] e-Comm team was able to transcend beyond expensive campaign shoots - optimizing the post-click experience from the first interaction to checkout through strategic content marketing optimized for all brand channels.

Over 90% increase in sales in just one year.

Results Rooted In Strategy

Lead Generation

50% Increase in Marketing Subscribers

Brand Awareness

140% Increase In Web Traffic

Conversion Rate

Average Store Conversion Rate of 1%

Revenue Growth

90% Increase In Sales

“Amelia is a powerhouse of talent and swiftly transformed Blank’s ecommerce operations. Her comprehensive knowledge of everything and anything ecommerce related is nothing short of remarkable, and under her leadership, the relaunch of our site has elevated our brand to unprecedented heights. Amelia’s unparalleled work ethic, coupled with her ability to devise innovative solutions to seemingly insurmountable challenges truly sets her apart.

She provides C-level management and adapts extraordinarily well. If you are looking to launch or relaunch your ecommerce platform my advice is simple: hire Amelia Castellanos.”

Will Redgate - Vice President